Snap, Snapchat’s parent company, is teaming with NBCUniversal to bring scripted programming — like short-form comedies and dramas — to mobile screens. The companies have established a studio joint venture to produce programming exclusively for the social-messaging and media platform. The new JV will work with a handful of creative partners, signing their first deal with indie filmmakers Mark and Jay Duplass.
The studio, 50-50 owned by Snap and NBCU, marks a bet by both parties that entertainment for mobile platforms requires a different way of producing content — one they believe traditional Hollywood studios aren’t equipped to do.
“We fundamentally believe that mobile is a new medium,” said Sean Mills, Snap’s head of content. “Because that creative process is so unique, we felt there was a need for a fully dedicated entity focused on that.”